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Enquirer Consulting Group / Prepared for Clarks
August 2026

The consumer side is solved.
The other side is a list.

Prepared for Clarks after last summer's conversation never got a run at it. A short read on what a built outbound unit does for the parts of a brand business that sell to companies rather than to shoppers.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Brand demand and named demand are different problems.

01
In consumer footwear, the marketing engine is built for reach. It is measured in impressions, sessions and sell-through, and it is very good at that job.
02
The commercial side of the same business runs on named accounts. Franchise partners running stores under the name, the operators who could run the next ones, and the business accounts that buy on terms. A few hundred people, not a few million.
03
Those two jobs need opposite machines, and at most brands in this category the second one is a spreadsheet and a trade show calendar.
04
Where a brand also sells through other retailers, those buying roles turn over often. A new buyer reopens the range review, and the brand already in the conversation gets the slot.
05
From the outside, a brand with two centuries behind it reads as relationship-led on the commercial side. That is a real strength with a ceiling built into it.
Reach is a media problem. Named contact is a coverage problem, and coverage is buildable.
Prepared for Clarks
Where this goes

From brand pull to named demand.

Today
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At most brands in this category, commercial contact happens at trade shows and through relationships that already exist.
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Where that list exists at all, it tends to live in a spreadsheet or in someone's head, and it leaves when they do.
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In brand businesses of this shape, new territories tend to wait for a hire before anyone works them.
In the first weeks and months
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A named list of the accounts and the people inside them, by territory and channel, built once and kept current.
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Every message written for one buyer, from what that account actually stocks and where it trades.
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A dashboard your team reads, and a trained operator you own who runs it after we leave.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Clarks

What a built unit looks like for a brand business.

The named account layer

Franchise partners, the operators who could run the next stores, and the business accounts that buy on terms, by territory. The whole reachable set on one page before a single message goes out.

Message that respects the brand

Two centuries of shoemaking is the strongest opening line in the category. Copy is written to one buyer, in your voice, and read by a human before it sends.

An operator you keep

We staff and run the unit for the engagement, then hand over the playbook, the tooling and a trained operator. Nothing walks out of the door with an agency.

One point of contact. You never manage a stack of tools or freelancers.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the named account list by territory and channel from public company records, then agree it with you before anything sends.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits a brand business

Reach is not the constraint. Named contact is.

01

The list is finite

There are only so many franchise operators and business accounts in a territory. A finite universe is the best possible input for this kind of engine, because you can work all of it rather than sample it.

02

The brand does the heavy lifting

Cold contact from a name people grew up with is a different conversation from cold contact by a stranger. The hardest part of the message is already handled.

03

You own it at the end

Four months, then the engine, the data and the trained operator are yours. No permanent agency line sitting on the commercial budget.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Ben, twenty minutes, at a time that works for you.
  2. Ben brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Ben Beattie   /   ben@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Clarks.